What is Releationship Marketing?
The term 'relationship marketing' is used to describe the power of selling products and services through the power of relationships or word of mouth. You can see it being done by large corporations even today. One example that I have a copany paying an employee for referring a qualified person for a position and they are hired.
Relationship marketing has been around in many forms for over 40 years. One form of Relationship marketing is Referral Marketing. Referral marketing is getting people, even those who may not be your customers, to refer your product or service to someone else who may be interested. Referral marketing is one of the most cost-effective ways of getting new customers because it is done by word of mouth. Have you ever seen a really good movie and told you friend or loved one "You've got to see this movie, it was amazing!", you have just referred someone to that movie.
Another form of relationship marketing is Network Marketing. Network marketing is a proven business system, that income is generated in two ways 1. through personal sales of the product of service and 2. through bonuses of building a team. Network marketing is considered on of the fastest growing home based business opportunities in the US. It is an affordable option for people that are wanting to start their own business. It is a power business concept that even fortune 500 companies have and used to build their mulit-millioin dollar empires.
A key principle of relationship marketing is the retention of customers by building confortable relationships with them. Having integrity is key, sticking to your word even if it hurts will show people that you are to be trusted. When a customer feels comfortable in you they will feel comfortable purchasing your product again and again.
About the Author:
I have worked in corporate america for the last 10 years. Each year I disliked it more and more, but couldn't figure out how to get out of the rat race. About 3 years ago my husband decided to join a network marketing company (no names mentioned), and at first I was all for it, but as time went on and we didn't make any money at it I started to become very negative. But my husband stuck with it; learning as much as he could. In September of '08, his mentor and friend Mr. Rod Smith came to him with another opportunity, called Organo Gold http://jesse.organogold.com/na/biz/. I wasn't as supportive as I should have been but I stuck by his side and learned as much as I could along with him. But January of '09 I was able to leave corporate america and stay at home with my family. It has not been an easy road, but it was worth the time and energy my husband put into it. No I want to help others reach there goals and dreams. Check out www.healthycoffeestore.net to learn more.
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